Produced by Bastien Beauchamp at Freeset, this album by popular French Canadian band Loco Locass won numerous awards for its design and multimedia content. Based on the idea that a Canadian government agency has brainwashed the group, the storyline is played out in an elaborate multimedia experience. Packaging, posters, and stickers all play on the red of the Canadian flag, and are meant to resemble government documentation.
Client: Loco Locass
Agency: Freeset
Producer: Bastien Beauchamp
Art Direction / Print Design: Tavish
Interactive Design: Tavish, Melanie Richards
Programming: Paul Ortchanian